Any information relating to an identified or identifiable natural person (‘data subject’). An identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as – name, email address or location, and also online identifiers like IP address, types of website cookies and other device identifiers.
For eg: Support tickets carrying personal data like name, location, social identity for purposes to record and solve an individual’s support requests; CRM software collecting online identifiers to learn prospect activity on from the company website/product.