Our Marketing

Topaz Labs collects data from you based on the following criteria:

1. First Name, Last Name, Email Address, and Billing Address
   1. First & Last Name:  You provide these to us when you purchase something.  Until that point, your account does not have to contain any information regarding your real name, whatsoever.  Free users can use our products completely anonymously.  First & Last Name are required to purchase, upon which point we will only use that information to identify and greet you when you reach out to us on any of our several contact channels
   2. Email Address:  You must provide your email address to us in order to access our website’s member area, also known as the My Account page.  Your email address is used as your primary identifier, so we will use this information to:
      1. Create your account
      2. Add you to our mailing list for Topaz Labs updates, promotions, and educational content
      3. Provide our application update service, our notification service(s) inside of our applications (Topaz Studio, e.g.), as well as preset modifications and updates.  We need your email address to delivery your products to you, and maintain their operating ability.
   3. Billing Address:  We do not use your billing information for marketing purposes, profiling purposes, or automated decision-making processing.
2. Application Usage:  We do not currently use any of the anonymized (GUID-based) usage data for marketing purposes, but we will update this section when this policy changes, along with details describing how we are using this data for marketing purposes.